I'm Alejandra. I craft solutions that connect with people’s needs.

30+

Usability tests

50+

Users reached

boost

task completion

2

Design systems built

I'm Alejandra. I craft solutions that connect with people’s needs.

30+

Usability tests

50+

Users reached

boost

task completion

2

Design systems built

Joyería

This project presents a jewelry collection conceived as a learning process in various traditional techniques —from forging and piercing to lost-wax casting. Each piece reflects dedication and the desire to bring metal to life through craft.
As a continuation of this creative journey, a landing page was developed to translate the handmade process into the digital space. Using HTML and CSS grid systems, each piece is displayed as an expression of permanence and value, linking the art of metalwork with the structure of code.

Finding the RUT formular

ROLE

Multidisciplinary designer

PROBLEM

Explore a topic through curiosity and design, and showcase the results in a landing page that presents them clearly.

RESULTS

Learning about different jewelry-making techniques and applying creativity to design pieces that deeply explore each one.

The resulting collection was visually communicated through the development of a landing page, using HTML and CSS to bring the process to life and showcase the pieces digitally.

ROLE

Multidisciplinary designer

PROBLEM

Explore a topic through curiosity and design, and showcase the results in a landing page that presents them clearly.

RESULTS

Learning about different jewelry-making techniques and applying creativity to design pieces that deeply explore each one.

The resulting collection was visually communicated through the development of a landing page, using HTML and CSS to bring the process to life and showcase the pieces digitally.

Dedication

This craft is beautiful, yet it demands immense dedication. When I first entered the jewelry workshop, the instructor warned us: “If you don’t have time, don’t come.” And she was right. As I created each piece, I realized that this work requires patience, perseverance, and a deep attention to detail.

Laptop showing Bloomy UI
Laptop showing Bloomy UI
empathy map 2 part
empathy map 2 part
empathy map 2 part
Phone showing Bloomy UI
Phone showing Bloomy UI
Phone showing Bloomy UI

Translation

This stage was particularly challenging — taking what was crafted by hand and translating it into a completely different language. Moving from the manual to the digital came with its obstacles, but it was also a deeply engaging and rewarding process that gave new life to the pieces through web design.

html
Final Landing Page
Web and mobile
Responsiveness